It looks to me like Microsoft has wrestled control of our creative future from Apple and Adobe. When you combine Microsoft's two most recent updates of its Windows 10 operating system -- the first Creators Update and the just-announced Fall Creators Update -- with its aggressive work in mixed-reality and computing-related hardware, it looks like Windows is becoming the go-to platform for creative work and cross-device productivity.
I'm not saying "OMG Apple and Adobe are doomed!" Of course I don't believe that. Apple makes those popular phones and tablets you've probably heard of. Plus we don't know what Apple's got up its sleeve for its own WWDC developer conference next month, or what secret projects it may delight us with.
And Adobe has diversified significantly, with a huge chunk of its business coming from the tools that let marketers track and drip-market to you as well as analyze the footprints you leave in your travels around the web (Marketing Cloud). That's in addition to the Creative Cloud applications like Photoshop, which most people think is Adobe.